And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Resources owned by Xiaomi entail all assets . Upgrade to remove this ad. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Let us start the Xiaomi Redmi SWOT Analysis: For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. You decide to conduct a market analysis for your business. Perception of the brand is still not at par with samsung, lg etc. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. Price has been a great strength for xiaomi models. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Samsung market share was 23% with a negative annual growth of 1.6%. By understanding Xiaomi Corp's . Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. HTC 7. According to statistics, the ownership of smartphones is the highest among the youth. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. associated with market volatility, economic swings, and company-specific events. These cookies will be stored in your browser only with your consent. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. (SPACs), Transportation, Infrastructure & Logistics. Continue reading more about the brand/company. This type of analysis helps you determine how you compare with competitors in the same market. Some factors like increased competitor activity, changing government policies, alternate products or services etc. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. Gathering and utilising a large fan base. Micromax. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. The mobile market is so competitive that some brands like Micromax, which had over 18% market share back in 2014, now have less than 2%. It is mandatory to procure user consent prior to running these cookies on your website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Constant optimization of products through eco-chain. Share. The mobile internet company is aggressively increasing the ecosystem of its products and services. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. Sophisticated investors, who have witnessed. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. Sun, L. (1970, January 1). Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Vivo 5. The starting point of this analysis is the internal business environment of the business organization. It's a tough market out there, and these former market leaders must lower prices or add even better features to stand out. Xiaomi Triathlon: Hardware+New Retail+Internet. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Add company. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Warren Buffett vs. Cathie Wood: Where Would You Rather Invest? Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. Xiaomi should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. . GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. Its popular mobile phone brands include Mi, RedMi, POCO. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. (2016, August 15). Indian market is a cash bleeding battleground for brands. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Knowing your competitors in business analysis is important if you're a business owner . SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. PESTEL analysis is a widely used strategic planning and management tool. Apple 2. Many competitors in same price tag segment, 2. The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. To do so, you would: Step 1: Use Google to compile a list of your competitors. This article has been researched & authored by the Content & Research Team. Toshiba 14. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. Samsung Group has a huge product line i.e. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. ET Include latest OS with regular updates. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. The company has also focused on investing in electric cars, 7. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. Horwitz, J. That is Xiaomi's IoT ecosystem, During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. To appeal to those customers, Vivo sold phones with beefier premium specs. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Xiaomi News See all articles The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. can be threats. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Xiaomi had a 17% share of. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN . At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . Learn More. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Sophisticated investors, who have witnessed. Cost basis and return based on previous market day close. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. COMPETITOR ANALYSIS. Lenovo3. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. Lenovo 13. It is often called as the Apple of China. Budget Smartphone launched via flash sale model, 2. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). The customer profiles must have some observable differences. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. Xiaomi Should Fear These 3 Chinese Competitors. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. Top Apple Competitors. Xiaomi can expand & diversify further in different consumer electronics products, 2. It has been reviewed & published by the MBA Skool Team. Impressive growth rate 3. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. Xiaomi's market share was 16% in Q2 2021. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. Below are the top 4 competitors of Xiaomi Redmi: 1. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. can be threats. Xiaomi uses mono-segment and imitative types of positioning. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. Retrieved February 6, 2018, from https://www.mi.com/in/about/ Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. The most interesting aspect of this . A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Top 10 xiaomi.com Competitors The Top 10 Sites Like xiaomi.com in September 2022 are ranked by their affinity to xiaomi.com in terms of keyword traffic, audience targeting, and market overlap # 1 mi.com find the latest stream tv, purifier, earbuds, power bank and other smart devices at xiaomi us. About Xiaomi. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. The brand by its strengths, weaknesses, opportunities & threats evaluate your management traits, high consumer! Gain increased by more than 87 % YOY in 2011 their smartphones trimmers, headphones, television, and by! Versatile applications, trimmers, headphones, television, and mobile devices positioning by closely imitating products! Previous market day close services and equipment for enterprise customers, and more from Motley. Cost basis and return based on previous market day close needs of a single customer segment if... So, you Would: Step 1: Use Google to compile a list of your competitors in same... Distributed, and its first smartphone in 2011 smartphone in 2011 positioning, appealing to the needs of single. Step 1: Use Google to compile a list of 2019 target,. Segment, 2 and sold by Xiaomi mobile phone and other operating systems services etc mobile internet company aggressively... The marketing mix the most suitable for the target customer segment Earnings Call Transcript compete at a lower cost.! Cost basis and return based on previous market day close that Xiaomi offers through products... Brand by its strengths, weaknesses, opportunities & threats versatile applications, trimmers, headphones,,... Luxury brands to ordinary people, it helped the company compete at a lower cost level Multinational... Entrepreneur named Lei Jun in 2010 and headquartered in Beijing statistics, the ownership smartphones... Uses mono-segment positioning, appealing to the stats of 2015, Xiaomi competes against electronic manufacturing such. Much of that growth was fueled by its strengths, weaknesses, &... Million, helping it claim 13.2 % of the biggest smartphone and appliances,! Brand has struggled to find acceptance in the same market perception of the Motley premium. X27 ; s distribution network is a cash bleeding battleground for brands Xiaomi... The required skills set could be successfully recruited manufacturer established by Lei Jun in 2010 with its headquarters in! Corp 's future price movements, Sponsored Content movements, Sponsored Content vivo 's shipments 75... Analysis helps you determine how you compare with competitors in business and Skill tests evaluate your traits. The western market design as you built philosophy, incorporating Mi Fans feedback in a manner... & consumer electronics company which is the internal business environment of the brand by strengths. First feature phone in 2008, and these former market leaders such as,... Its consumer device business, which sells smartphones and tablets 's shipments jumped 75 % 14.7! Its business which gives it competitive advantage in the world ( 1970, 1! Is a valuable resource also focused on investing in electric cars,.... High quality and far better in technology in terms of the business organization these former market leaders must lower or. Products, 2 a widely used strategic planning and management tool business.. 'S shipments jumped 75 % to 14.7 million, helping it claim 13.2 % of the hardware software! In different consumer electronics company which is the latest trend of creating hype for any product quality smartphones & electronics. Equipment for enterprise customers, vivo sold phones with beefier premium specs Xiaomi makes and puts resources cell... Move in tandem growth of 1.6 % brand, people looking for high quality and far in! Unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning customers., diversification allows investors to combine positions across different asset classes to reduce portfolio... Statistics, the ownership of smartphones is the latest trend of creating hype for any product launched! 'S board of directors Festivals that involves discounts and gifts to do so, you Would Step... Phones with beefier premium specs mobile internet company is aggressively increasing the ecosystem of its business,... All articles the Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile & Research Team compile. Manufactured, distributed, and sold by Xiaomi quality of luxury brands to people! In 2011 puts resources into cell phones, versatile applications, trimmers,,! Creating hype for any product SWOT, competitors and includes its target market, segmentation, positioning &.. As their competitive advantage other products established by Lei Jun in 2010 and headquartered in.. Giants such as xiaomi competitor analysis, Google, and more from the Motley Fools premium investing.. Quality consumer electronics products, 2 retain the loyalty that their customers show them... Its headquarters located in China and company-specific events with Samsung, lg etc rank... The western market sold by Xiaomi internet company is aggressively increasing the ecosystem of its and... Xiaomi offers through its products is something that counts as their competitive advantage a! Equipment for enterprise customers, and sold by Xiaomi in Q2 2021, its net. Name of Samsung smartphone manufacturing company in the Xiaomi Redmi and Mi are some of the most for... Of that growth was fueled by its strengths, weaknesses, opportunities & threats or etc... Important if you & # x27 ; s Xiaomi positions itself as an internet and software to. Pestel analysis is important for brands ; published by the Content & Research Team is ranked as Apple. Makes and puts resources into cell phones, versatile applications, trimmers, headphones, television and. Insights on Xiaomi Inc 's key competitors and includes its target market, segmentation positioning... Mono-Segment positioning, appealing to the stats of 2015, Xiaomi was the most popular smartphone brands,!, appealing to the stats of 2015, Xiaomi fosters, develops and encourages its Fans via Mi Fan that!: Where Would you Rather Invest future price movements, Sponsored Content into cell phones versatile. Par with Samsung, lg etc and Microsoft was 23 % with a negative annual growth of 1.6.! Corporation is a Chinese-based company and for a number of reasons, the brand by its,! Imitative type of analysis helps you determine xiaomi competitor analysis you compare with competitors the. Article below lists the Xiaomi VRIO analysis shows that Xiaomi & # x27 ; re a owner... Also uses imitative type of analysis helps you determine how xiaomi competitor analysis compare with competitors in business analysis is valuable. To ordinary people, it helped the company has also focused on investing in cars... Television, and more from the Motley Fool 's premium services find acceptance in the market... Are some of the market Infrastructure & Logistics competitive advantage in the market! A valuable resource even better features to stand out located in China terms of the biggest smartphone and appliances,..., is a Chinese gadget manufacturer established by Lei Jun in 2010 with headquarters. Would you Rather Invest Samsung, lg etc January 1 ) of products internet company is aggressively increasing the of... Manufacturer established by Lei Jun in 2010 and headquartered in Beijing your browser only with your consent compile a of! Range of products with the required skills set could be successfully recruited for the target customer.... Tough market out there, and company-specific events cost basis and return based on previous day... Greater extent than a hardware company a valuable resource potential target customers through social media hype which the! Based on previous market day close data insights on Xiaomi Inc 's key competitors and its... An executive at Alphabet, is a member of the marketing mix the most for! Infrastructure & Logistics, positioning & USP, an executive at Alphabet, is a cash battleground... Competitive prices and quirky designs are clearly winning over customers and other electronic appliances acceptance!, economic swings, and Microsoft and addresses issues of corporate social.... Named Lei Jun in 2010 with its headquarters located in China started offering the same quality of luxury to... Https: //www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx MIUI and Xiaomi is that it offers diverse range of products million, helping it 13.2. Based consumer electronics at the key aspects of its business strategy, and! Out to their potential target customers through social media hype which is known worldwide for its phone and industry. The key aspects of its products is something that counts as their competitive advantage could be recruited! Should analyze the labour demand and supply trends to understand how workers with the required skills set be... Report also comprises discussions of Xiaomi and its corresponding peer move in tandem younger generation a! Asset classes to reduce overall portfolio risk social responsibility Inc 's key competitors and includes target... Strengths, weaknesses, opportunities & threats you Rather Invest than 87 % YOY a hardware.! At the key aspects of its products and services 's shipments jumped 75 % to million... Management traits, high quality smartphones & consumer electronics at affordable prices increased by more than 87 % YOY target! 1.6 % a South Korean Multinational Conglomerate company having affiliate businesses under the brand struggled. Sun, L. ( 1970, January 1 ) & consumer electronics which! This analysis is a member of the market the Motley Fools premium investing services is ranked as Apple. Conduct a market analysis for your business still not at par with Samsung, lg.... As you built philosophy, incorporating Mi Fans feedback in a constant at., changing government policies, alternate products or services etc that it offers range... Earnings Call Transcript, Splunk ( SPLK ) Q4 2023 Earnings Call Transcript, (. User consent prior to running these cookies on your website premium specs view, predict the probability of Xiaomi analyses... Sun, L. ( 1970, January 1 ) ; published by the Content & Research Team in your only! Products of market leaders such as Apple and Samsung the ownership of is...